Saturday 17 November 2012

Got a catchy website but no traffic? Read why!

A lot of friends have been coming up to me inquiring why their website is garnering no traffic in spite of the website being attractive and appealing. I give them this simple answer – when you start a business, do customers start pouring in automatically or do you advertise and promote your brand first? The answer is as simple, and by now you know how important promoting your brand is. Same is the case with your website – unless you promote it, you’ll not get any traffic.

Majorly, websites are promoted by the use of SEO techniques, also known as search engine optimization. Since every website receives roughly 90% of its traffic via search engine results, it is vital for your firm to get your website optimized for search engines. If you’re not aware about the nuances of online marketing, you should hire an SEO Company to do the same for you.

As opposed to the pay per click (PPC) promotional technique, wherein your website is displayed among the ‘paid’ websites whenever a search query is entered, SEO Australia firms make use of organic search rankings. Since people are a little sceptical to click on the paid advertisements, it’s better to get your website organically listed among the searched results. Mind you, 90% of clicks go to the first three websites after every search, so you need your website nowhere else but among the top 3!

Without professional guidance, it might not be possible. Make sure you consult an SEO Company Australia today itself.

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