See how SEO fails can be avoided!

SEO, also known as search engine optimisation, is the most sought after way for online marketing apart from Google’s Ad Sense and Pay per Click. The best part about SEO, which differentiates it from the other forms of online advertising, is that it optimises a website and aims to make the website reach the #1 position on Google. After all, there’s nothing like organic search listing in today’s times! A person will prefer clicking on organic search listings rather than clicking on paid-for highlighted ads as shown by many researches.

People who don’t know how to effectively employ search engine optimisation often resort to unethical methods, and though it might get their website listed on the top for a couple weeks, their website will eventually be blacklisted and they will no longer show up on the search engine results. To know more about what these fails are, and to avoid these common mistakes, read on:

Don’t stuff keywords: Stuffing keywords is a complete NO, going by Google’s latest algorithm. You cannot afford to use black hat techniques and put in excessive keywords in the content. Ask your SEO Company Australia to refrain from using such techniques. They might make you reach the top fast but your fall will be equally fast.

Check back links: The thing with back links is that unless they are relevant, they will not find a place on Google’s top results. If you are an auto spare parts dealer and are putting back links of websites that sell dairy products, Google will know whether you are posting genuine links or not.

Hidden tips and tricks to select a powerful SEO Company!

Business organisations have realised that unless their website is optimised for search engines, they cannot expect much traffic. As a result, they are always on the lookout for SEO Services that can handle their websites and optimise them so as to attract as much traffic as possible. To provide search engine optimisation services, a lot of firms have also opened up everywhere, out of which many are simply amateurs who wish to earn money by experimenting.

Rather than hiring such firms and wasting your money, you need to select a powerful SEO Company Australia that can do onsite as well as offsite optimisation and make you reach the #1 position on Google search rankings. Following are some tips and tricks to find a powerful SEO Company:

Research on the Internet: The Internet is truly the most powerful tool created for mankind. You can virtually do everything on the Internet, including finding good SEO firms in your locality. You can get some nice results on Google. And make sure you choose from among the top listed ones on Google because choosing someone who cannot optimise his own website well would be foolish!

Read testimonials: Every website has a section called ‘testimonials’ wherein the firm’s clients write a word of recommendation for them. Read these testimonials and call up the firms to confirm whether they have genuinely posted those comments. Though pricing is not a primary condition if the company is world class, you need to have certain budget in mind according to the turnover you are expecting.

How an SEO Company changed my website’s fortune?

I am a dairy product retailer based in New Delhi and trying to capitalize on the Ecommerce wave that had started riding high, I set up my website two years back. As a website owner, I was facing real troubles for the first 6-7 months. I was paying huge costs without getting any returns. A couple of months later, a friend informed me that I could possibly get huge traffic by getting my website optimised. Being absolutely clueless about what SEO stood for, I read up on the Internet and hired an SEO Company, which I believe is the best decision I’ve made as a website owner.

Optimising my website gave me innumerable benefits, a few of which are mentioned below:
Increased visibility: When I set up a website, I was no one. Today, I’ve 90,000 visitors per month and my brand visibility has increased tremendously. Orders are picking up steadily each month and business is doing great.
Good ROI: As a businessman spending on Internet marketing, it is utmost necessary to calculate the return on investment. From the reports generated by Google analytics, over 93% of my website’s traffic comes via organic search listings. I couldn’t have asked for better returns on investment!
 Attractive website: The SEO Australia Company I had hired last year has made my website’s content so attractive, that the average time span which a user spends on my website is about 3 minutes! Going by stats, people who stay longer on a website are most likely to make a purchase. And it’s true in my

Find out if you really need SEO Services?

These days, there’s a trend of hiring SEO companies in order to promote websites. One might actually think whether this has any beneficial implications but going strictly by facts, you will realise that SEO Services can help a company in ways more than one. Firstly, it is reported that 90% of a website’s traffic comes via organic search listings. You can determine the huge audience you are missing on if your website is not optimised. Secondly, SEO gets genuine customers on your website! Since the users come after clicking search results, they are the ones who need your product/service.

 So why is it that you really need to hire an SEO firm? Read to find out more:



1. You need Brand Visibility: There are billions of websites like you on the Internet, but why it is that only a few get super hit, while the rest fade into oblivion? The answer is simple – there’s no brand visibility for most websites. Unless your brand is visible, people will not even know that it exists! A good SEO Company Australia can enhance your brand visibility.

2. SEO is much more affordable than advertising: Advertising expenditures are huge. Not everyone can bear the cost of advertising on television or getting a print advertisement published on the front page. Search engine optimisation is one of the most costs efficient ways to advertise a website and get it top ranked on Google search listings. Hiring an SEO Company will probably cost you a fraction of money it costs to hire an ad agency!